Turn5 is one of the largest and fastest growing e-commerce retailers in the Greater Philadelphia area. Best known for our award-winning, e-commerce platforms, AmericanMuscle.com, ExtremeTerrain.com, and AmericanTrucks.com, we’ve been engaging muscle car, truck, and off-road enthusiasts with exceptional products, services, and experiences since 2004. With the acquisition of Eckler’s in 2022, a pioneer in classic car restoration & modification for over 60 years, Turn5’s catalog of brands has expanded to now offer aftermarket automotive products for vehicles as classic as the Model T.
Our purpose, however, extends beyond selling car parts. We have a commitment to creating meaningful customer experiences at every step of their journey. Whether it’s supplying a unique product that customizes the look and feel of their ride, providing thousands of educational videos for the DIYer or leveraging user generated content to inspire even the most experienced owner, we are obsessed with ensuring we reach as many like-minded gearheads across the globe.
As a Product Manager at Turn5, reporting to the Chief Marketing Officer, you’ll own core areas of our ecommerce experience and drive initiatives that improve customer conversion, satisfaction, and long-term value. You’ll lead the discovery, definition, and delivery of features that make it easier for gearheads to find, select, and buy the right parts for their ride.
This is a high-impact role where you’ll partner closely with engineering, UX, Research, IT, and marketing to shape how tens of millions of customers interact with our sites. You are both a strategic thinker and a hands-on executor, equally comfortable digging into funnel data as you are articulating a bold product vision.
Responsibilities:
- Define and continuously refine the product vision and roadmap for high-value ecommerce capabilities (e.g. search, fitment, PDP, checkout, personalization).
- Prioritize initiatives based on business impact, customer insight, and technical level of effort.
- Align roadmap with company goals, departmental goals, and cross-functional stakeholder needs.
- Participate in regular discovery sessions with internal teams and customers to surface pain points, unmet needs, and feature opportunities.
- Analyze site behavior, conversion funnels, VOC data, and A/B test results to drive decisions.
- Own the “voice of the customer” for your product area.
- Write clear product requirements, user stories, and success criteria.
- Collaborate with engineering and design to define MVPs and iterate toward scalable solutions.
- For your initiatives, lead prioritization and backlog refinement. Partner with PO on timeline
- Partner with UX, marketing, and at times, customer service & sales to ensure features meet real-world needs.
Specific Job Knowledge:
- Excellent written and oral communication skills are required since the Associate Product Manager has to communicate with team members, other departments, upper management and consumers of the company's products
- Experience overseeing the product development lifecycle
- Ability to synthesize business objectives to features / experiences that drive results, analyze data trends, apply A/B test approaches, and data-driven decision-making processes
- Previous experience delivering in Agile environment.
Qualifications:
- 5+ years of product management or ecommerce experience, ideally in a DTC environment
- Proven success leading cross-functional teams and launching high-impact web features
- Strong analytical skills—familiar with GA, A/B testing platforms, funnel tools, etc.
- Exceptional writing and editing skills combined with strong presentation and public speaking skills
- Familiarity with Agile methodologies and tools (e.g., Jira, Confluence)
- Bonus: Experience with automotive aftermarket, fitment-based ecommerce, or personalization platforms
