• Web Analytics Manager

    Job Locations US-PA-Paoli
  • Overview

    Turn 5 is one of the largest and fastest growing e-commerce retailers in the Greater Philadelphia area.  Best known for our award-winning businesses, AmericanMuscle.com, ExtremeTerrain.com and AmericanTrucks.com, we’ve been engaging car enthusiasts with exceptional products, services, and experiences since 2004.


    Our purpose, however, extends beyond selling car parts. We have a commitment to creating meaningful customer experiences at every step of their journey. Whether it’s supplying a unique product that customizes the look and feel of their ride, providing thousands of educational videos for the DIYer or leveraging user generated content to inspire even the most experienced owner, we are obsessed with ensuring we reach as many like-minded gearheads across the globe.


    To continue our growth path, we need a Web Analytics Manager to take ownership of our web data from our e-commerce sites and mobile applications, and act as a subject matter expert who can influence key stakeholders from our merchandising, marketing, and product management teams with meaningful insights into user behavior.


    You will be challenged to work both strategically and tactically across the entire enterprise. One minute you might be providing strategic analyses to drive the optimization of our e-commerce websites, the next minute working with product management to refine our merchandising strategy, and the next minute using data to improve our customers’ journey across digital marketing touchpoints.



    Year 1 is going to be about:

    • Building relationships and credibility across the organization, to support strong partnerships and develop a shared, in-depth understanding of our customers, business, and data
    • Identifying and monitoring trends in key metrics for the E-commerce websites and apps, as well as the impact of feature releases and enhancements, to understand and communicate opportunities and issues for business growth and customer retention
    • Working closely with product management and UX to prioritize new initiatives, build the optimization / testing strategy around meaningful hypotheses and goals, and further support with data and insights from results
    • Working on exploratory studies to unearth new narratives emerging from our web data set that help to piece together a big picture view of customer experience for all teams to better understand and support


    We can’t skip over some of the specific skills and experience we know are a “must” to be successful.  So, we need you to have 

    • 4+ years of experience working with large data sets and conducting web analysis, preferably within an e-commerce environment
    • Natural curiosity and strong analytical skills: a focus on business question definition should guide both reporting and analysis, from planning to data gathering to reporting to strategic recommendations
    • Proficiency with data management and manipulation. Ability to quality-assure, clean, and analyze large data sets efficiently
    • Expertise in Google Analytics or similar web analytics tool
    • Advanced proficiency in Excel, and experience with reporting platforms (e.g. Tableau, Datastudio)
    • 1+ years of experience in JS/Jquery and SQL a plus


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