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Marketing Analyst

Marketing Analyst

Job Locations 
US-PA-Paoli
Category 
Marketing

More information about this job

Overview

Turn 5 is one of the largest and fastest growing e-commerce retailers in the Greater Philadelphia area. Best known for our award-winning e-commerce platforms, AmericanMuscle.com, ExtremeTerrain.com and AmericanTrucks.com, we’ve been engaging car enthusiasts with exceptional products, services, and experiences since 2004.

 

Our purpose, however, extends beyond selling car parts. We have a commitment to creating meaningful customer experiences at every step of their journey. Whether it’s supplying a unique product that customizes the look and feel of their ride, providing thousands of educational videos for the DIYer or leveraging user generated content to inspire even the most experienced owner, we are obsessed with ensuring we reach as many like-minded gearheads across the globe.

 

To continue our growth path, we need an analyst who thrives working with large data sets to prove out multiple scenarios that support business decisions across our digital marketing channels. This is a highly impactful role as you’ll work across every step of the analytics process from problem identification, data gathering, and data cleansing, to developing thoughtful analysis and making presentation of findings.

 

You will be challenged to work both analytically and tactically across the entire marketing function. One minute you might be using custom SQL code to build reports that help analyze a new data set, the next minute collaborating with our marketing channel leads to analyze KPI reports, and the next minute partnering with IT to gather, cleanse and move data to maintain integrity. Regardless of the task, it’s critical you have strong situational awareness and EQ as you’ll work with diverse stakeholders across the organization.

Responsibilities

Year 1 is going to be about:

  • Discovering opportunities for improvement within reporting and marketing activities of various channels pertaining to the most valuable customer segments
  • Analyzing marketing channel performance and user behavior across all Turn5 digital channels
  • Using custom SQL to improve data structure and build custom reports in Tableau
  • Creating, updating and maintaining all marketing reporting and data flow
  • Managing our analytics project and ticketing system, ensuring the highest impact projects are prioritized and ensuring quality scoping of projects

Qualifications

We can’t skip over some of the specific skills and experience we know are a “must” to be successful. So, we need you to have:

  • 2+ years working with large data sets and conducting analysis of digital marketing channels
  • 1-2 years of experience working in Tableau, Google Analytics and other web analytics platforms with experience moving data in/from all platforms
  • Excellent analytical skills; including being able to quality assure, clean, and analyze large data sets in order to draw conclusions and develop recommendations
  • Proficiency in Excel and Tableau