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Email Marketing Lead

Email Marketing Lead

Job Locations 
US-PA-Malvern
Category 
Marketing

More information about this job

Overview

The Email Marketing Lead will report directly to the Email Marketing Manager and work closely with other marketing channels, the content team. graphic design, and merchandising. The key responsibilities of this role will include the strategic creation and execution of promotional based emails. The role will also be responsible for strategically setting the promotional email calendar, reporting on A/B Tests, Quality Assurance and assisting in email execution. The Lead will work on other email projects as assigned by manager. The responsibilities will span the websites AmericanMuscle.com, ExtremeTerrain.com and AmericanTrucks.com.

 

How you’ll spend your time with us

  • Campaign Creation and Execution
    • Review past metrics to help build future promotion with a focus on driving traffic and revenue
    • Collaborate with merchandising to determine the best mix of products to feature
    • Enter creative requests for email assets including copy, creative direction, and necessary versions
    • Craft exciting subject lines, continually improving open rates
    • Work within the ESP platform for campaign set-up and reporting
    • Analyze weekly results looking for trends and areas that can be improved upon
    • Ability to create customer segments, leveraging email database to allow for proper campaign versioning
    • Responsible for improvement of key performance indicators such as open rate and click-through rate
    • Collaborate with Email Marketing Manager to propose and execute new tests that feature well defined variables, producing meaningful results
    • Independently manage multiple projects from start to finish, while contributing to other email marketing efforts including strategy and brainstorming
    • Work directly with other departments to ensure accuracy of all incoming assets including merchandising lists, promo coupons/codes, and creative assets
    • Work closely with design team to produce exciting email, driving traffic and sales
    • Template Testing to improve click-through rate and keep creative fresh and exciting
  • High Level Reporting:
    • Assist in analyzing weekly results to further improve marketing campaign performance for all email types
    • Maintain weekly, monthly, and quarterly email marketing reports
  • Other Tasks
    • Efficiently code promotional emails with HTML best practices in mind
    • Schedule emails on appropriate sending days to ensure email outreach is not interrupted
    • Code emails dynamically following coding outline
    • Follow a strict QA process ensuring there are no deployed email errors
    • Troubleshoot and edit any html issues
    • Ensure all marketing email campaigns are deployed accurately by creating an outline to catch any mistakes before deployment

Key Role Requirements

 

Education : Undergraduate degree in related field, or an equivalent combination of education and experience required

Experience: 4+ years of email marketing and coding experience required

  • Experience using an Email Service Provider platform is preferred or demonstrated ability to learn similar web based tools
  • Experience coding HTML emails
  • Strong working knowledge of Excel
  • Excellent organizational skills
  • Excellent oral and written communication skills
  • Ability to meet deadlines
  • Willing to learn and grow in a fast pace environment
  • Updating relevant metrics

Turn5, Inc. in a nutshell

High energy, fast-paced yet a relaxed environment best sum up our work culture.  We are one of the fastest growing e-commerce companies in the Greater Philadelphia area, owning and operating two award winning e-commerce platforms.

 

Take a break and check out some of our work. We’re excited about what we’ve been accomplishing, and pride ourselves on continuing to build the best auto parts browsing experience… EVER.

 

www.americanmuscle.com

www.extremeterrain.com

www.americantrucks.com

 

Our team members are highly analytical with a desire to constantly challenge the status quo and think way outside the box. We foster an environment for employees to flourish and drive impactful results both for the business and themselves.

 

What you get in return

  • Opportunity to impact business decision making within booming e-commerce company
  • Competitive compensation package based on experience
  • Ability to “own” projects
  • No bureaucratic red tape
  • 401(k) program with up to 4% company match
  • Paid Parental Leave
  • Health/dental/vision insurance
  • Mustang, Wrangler & Truck Reimbursement Program